Why Web Copywriting is a Bit Like Plastering
…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish.
You’re looking at your website and thinking …it’s time it had a makeover. So you hire a web designer to do the design and development work for your new site. You quickly realise that web design work is expensive, so you try and reduce the project cost by writing the copy for the new website yourself.
Does this sound like you? Happy to spend lots of money on web design because you can’t do it yourself, but keen to write the copy because that’s the easy part, right?
Wrong!
The uncomfortable truth is that too many business websites fail to meet the basic expectations of their customers and it’s often poor writing that’s to blame. If the information on a website is poorly written, badly organised or just hard to find this is a sure-fire way to drive potential customers away.